Convention Booth for Melaleuca

Overview
Each year, Melaleuca hosts a large convention where customers and employees gather to learn about new products, celebrate achievements, and connect with the company’s mission. Each brand under the Melaleuca umbrella is featured in its own booth, offering demos, product samples, and educational experiences. I was assigned to lead the visual development for the EcoSense cleaning brand booth.

Role
Concept Development, Graphic Design, Print Packaging

The Challenge
One of the main challenges was working with limited control over the photography provided—many assets weren’t formatted for large-scale graphics or weren’t captured with display use in mind. Additionally, I needed to ensure that all designs were legible and impactful at various viewing distances, from close-up to across the convention floor.

The Solution
Using advanced Photoshop techniques, AI-powered tools, and strong layout design principles, I adapted and optimized the photography for large-scale use. I also prototyped the graphics at scale to ensure clarity, accessibility, and visual hierarchy—so that type and imagery communicated effectively in a high-traffic, immersive environment.

The Impact
The booth was well received by attendees and stakeholders, offering an engaging, informative experience that aligned with the EcoSense brand. The graphics helped create an inviting space that encouraged interaction and brand connection.