Overview:
To build buzz for the fantasy-meets-modern TV series Dwight in Shining Armor, I led the design and production of a press kit that delivered an immersive storytelling experience before the first episode even aired.

My Role:
Concept development, creative direction, packaging design, production oversight, print vendor coordination.

The Challenge:
BYUtv needed to introduce a fresh, quirky series to press and influencers in a way that would stand out from the usual promo mailers.

The Solution:
My team created a tactile, medieval-inspired kit that invited recipients into the show’s world: scrolls, sigils, faux aged textures, and hidden surprises. Every piece reflected the offbeat tone of the show, while reinforcing the brand’s core values—family-friendly entertainment with a smart twist.

The Impact:
The kit generated strong early engagement from reviewers and press outlets, with recipients highlighting the packaging itself in their posts. It set a new benchmark for BYUtv's promotional efforts.