Visual Identity for
Melaleuca’s Wellness Insider Article Series

Overview:
I developed a cohesive visual style for the Wellness Insider article series featured in Melaleuca’s Leadership in Action magazine. The objective was to create a distinctive and engaging design that would grab reader’s attention and align with the magazine's overall aesthetic of professionalism.

My Role:
Concept development, art direction, layout design, and typographic styling.

The Challenge:
The Wellness Insider series required a unique visual identity that could be consistently applied across various health topics. The design needed to capture readers' attention while maintaining clarity and professionalism.

The Solution:
I presented three distinct design concepts, each tailored to different health themes. The selected concept (No. 3) featured a bold, eye-catching drop cap integrated into the article title, establishing a strong visual focal point. This approach provided a clean and professional look, ensuring consistency across the series while allowing flexibility for diverse content.

The Impact:
The new visual style enhanced the readability and appeal of the Wellness Insider articles, contributing to a more engaging reader experience. It also provided a template for future articles, streamlining the design process and maintaining brand consistency.

Final Concept Designs for October, November, and December 2024